System status / script

artifact.script.brand-contract

Brand manifest and Product Lexicon validator

Repository implementation

packages/brand/src/index.ts

Implemented rules

• rule.brand.asset-governance — Distributed assets are versioned governed products
• rule.brand.character-motion — Character speech and motion share one bounded behavior contract
• rule.brand.cross-medium-coherence — Brand personality must propagate across media
• rule.brand.editorial-style — Editorial rules are locale- and channel-aware executable policy
• rule.brand.family-architecture — Sub-brands declare relationship, inheritance, and lifecycle
• rule.brand.illustration-grammar — Illustration is a production grammar
• rule.brand.imagery-direction — Imagery medium, rights, representation, and crops are intentional
• rule.brand.marks-lockups — Marks are responsive governed interfaces
• rule.brand.narrative-evidence — Narrative claims remain evidence-backed and current
• rule.brand.personality-system — Brand personality spans UI, voice, and illustration
• rule.brand.product-lexicon — Product terminology is governed domain data
• rule.brand.typography-contract — Brand typography is a measurable multilingual contract

Direct references

• ref.duolingo.design — Duolingo Design (Brand Guidelines hub)
• ref.duolingo.writing-glossary — Duolingo Design — Canonical and prohibited terms

Verification artifacts

No separate verifier is declared for this artifact kind.