Narrative claims remain evidence-backed and current
Mission, difference, proof, hierarchy, audiences, and message lengths share one traceable truth model.
Guidance
Link factual claims to scoped, owned, dated evidence and preserve qualifiers in every approved adaptation.
Do
- Separate durable narrative from perishable product facts
- Expire claims when their evidence expires
Do not
- Turn aspiration into fact
- Reuse historical metrics from a brand case study
Verification contract
Claim-to-source traceability, freshness checks, contradiction scan, and locale review