Narrative claims remain evidence-backed and current
Mission, difference, proof, hierarchy, audiences, and message lengths share one traceable truth model.
実践ガイダンス
Link factual claims to scoped, owned, dated evidence and preserve qualifiers in every approved adaptation.
推奨
- Separate durable narrative from perishable product facts
- Expire claims when their evidence expires
非推奨
- Turn aspiration into fact
- Reuse historical metrics from a brand case study
検証契約
Claim-to-source traceability, freshness checks, contradiction scan, and locale review