Brand typography is a measurable multilingual contract
Type roles include metrics, license, script coverage, fallbacks, word budgets, and production limits.
Guidance
Define role tokens and validate hierarchy, overflow, font loading, localization, accessibility, and rights before release.
Do
- Record fallback metric overrides and supported scripts
- Test real localized strings at viewport and zoom extremes
Do not
- Choose type because it resembles a reference brand
- Compress copy to conceal overflow
Verification contract
Role specimens, license review, locale overflow tests, and font-loading evidence