https://mailchimp.com/about/brand-assets/

What this source teaches

  • Assets require owner, rights, version, allowed channels and expiry.

Where AwesomeDS applied it

Implementations and artifacts

No directly linked artifacts.

Caveats & anti-imitation

Do not reuse Freddie, palette, typography or illustrations.

Evidence: first-party-guidance · Verified 2026-07-13 · Cadence 120d