ref.duolingo.writing-voice · brand
Duolingo Design — Stable voice qualities
Duolingo Design page: Stable voice qualities. Part of 16-page public brand bible inventory.
https://design.duolingo.com/writing/voice
What this source teaches
- Extract transferable production constraints from Stable voice qualities.
- Prefer system documentation sequences with misuse examples.
Where AwesomeDS applied it
rule.brand.content-design— Content design is a product surfacerule.brand.cross-medium-coherence— Brand personality must propagate across media
Implementations and artifacts
No directly linked artifacts.
Caveats & anti-imitation
Transfer rules and process; invent original brand expression.