ref.duolingo.illustration-shape · brand
Duolingo Design — Illustration shape language
Duolingo Design page: Illustration shape language. Part of 16-page public brand bible inventory.
https://design.duolingo.com/illustration/shape-language
What this source teaches
- Extract transferable production constraints from Illustration shape language.
- Prefer system documentation sequences with misuse examples.
Where AwesomeDS applied it
rule.brand.cross-medium-coherence— Brand personality must propagate across mediarule.brand.illustration-grammar— Illustration is a production grammar
Implementations and artifacts
Caveats & anti-imitation
Transfer rules and process; invent original brand expression.